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Picture a magnificent stallion,
galloping around the corral; or, a stately lady descending a ballroom
staircase, in a beautiful evening gown; a royal luxury limousine, parked at a
palace entrance. What ONE colour would you associate with all these visions?
Black, of course! More commonly, however,
black is a colour that has divided opinions right down the middle. Black is
often not perceived in a positive light. That is because, traditionally, white
symbolises the colour of purity, and black the converse. Even more so, in the
world of foods, black is often associated with unhealthy and indulgent items
such as burgers, ice-creams, cakes, pastries and so on.The time has now come, though, to
transform the perception of black from impure to pure; from mundane to classy;
from indulgent to healthy. And this transformation is now being initiated by a
revolutionary new product, Evocus – a black-coloured, 100% natural, bottled
alkaline water. Evocus has already created a new product category in the
bottled water segment since it’s the first pitch-black bottled water in India.Evocus is purified water, infused
with more than 70 NATURAL minerals. And it is these minerals that give it its
natural black colour.Evocus, with 70+ natural trace
minerals infused into completely-purified water, is bottled in a
fully-automated, sterile, pharma-grade plant untouched by human hands. The
once-transparent water receives its unique black colour from the blended
natural minerals sourced from two miles deep within the Earth’s crust. Embedded
in the Earth for more than 80 million years, these natural minerals were
discovered by renowned American scientist Dr Nobert Chirase. Every EVOCUS bottle is thus
packed with completely-natural electrolytes, antioxidants, and trace elements
that help hydrate and detoxify your body. Evocus’ human health benefits
include:Natural
alkalinity: The high pH value offers continuous protection against
acidity arising from rich foods, imbalanced diets, inadequate/inappropriate
liquid intake, and other causes. This alkalinity helps your body retain its pH
balance, right through the day.Rich
mineral content: This provides superior,
sustained hydration. Evocus can keep people quickly and adequately
hydrated throughout the day – something normal water can only do if consumed in
great quantities.Regular
detoxification: We absorb unhealthy quantities of pesticides/chemicals
via foods, both natural and processed. Our bodies are also exposed to other
toxins via food packaging, air, water and indoor pollutants. These toxins get
embedded in our cells, causing discomfort, disorders and risk of chronic
diseases. Evocus’ natural mineral content breaks down these toxins and purifies
the bloodstream, helping our bodies detoxify, continuously and for
longer.Improved
metabolism: Evocus’ natural minerals boost the absorption and
processing of all nutrients in our food and beverages, thus enhancing their
goodness.As we can now see, black is now
truly beautiful!
‘Necessity is the mother of
invention' is a statement that’s apt for all small and big inventions
since ancient times. Indeed, communications, information and entertainment
needs led to the invention of the television, the radio, telephones, mobile
phones, the internet and much more. Similarly, as contaminated water took
millions of lives and caused extreme illness in people, water purifiers and RO
systems were invented.Without knowing the source, most
of us are very casual about our water intake and its quality. City people
believe water from ROs, bottled water in offices and packaged mineral water on
the go are all safe and clean. But can we be sure the water we drink daily is
100% safe? Not really! As a result, we may be vulnerable to serious health
issues.With growing contaminants in
water, the safety and accessibility of drinking water is a universal concern.
In fact, water is a prerequisite for improving living
standards worldwide. Typically, water-deprived areas are economically backward
too, with residents struggling to survive.As per a WHO report, 50% of the
global population will be living in water-stressed zones by 2025. As if this
wasn’t bad enough, globally, 844 million people presently lack access to clean
drinking water and at least 2 billion consume water contaminated with faeces.
Understanding Water Contamination Water may be contaminated in
various ways: microorganisms such as bacteria and parasites; human or animal
faeces; harmful chemicals from industrial waste or crop sprays; etc., all of
which make it toxic. Besides, contamination can occur due to overuse of
nitrates in fertilizers, which enter the water with land runoff. Several heavy
metals (such as lead or mercury) can enter the water supply from natural
deposits or due to improper disposal of pollutants. Also, old lead pipes can
leech into drinking water. Contaminated water is dirty
as well as deadly, causing an estimated 502,000 deaths annually. Such water
contains infectious agents, radioactive substances and toxic chemicals –
transmitting diarrhoea, cholera, typhoid, dysentery, polio virus and other
ailments that can maim and kill.Simply boosting access to safe
drinking water can ensure massive improvements in public health.Ensuring Safe Drinking WaterFor generations, the benefits of
boiling water before drinking have been praised. But does boiling contaminated
water really make it safe to drink? That depends entirely on the nature of
contaminants. Although boiling kills germs, it doesn’t curb lead, nitrates,
pesticides and similar substances. What’s worse, since boiling reduces the
quantity of water, it increases the concentration of contaminants. So the
remedy worsens the problem!Another way of removing organic
contaminants affecting taste and odour is by using activated carbon filters.
Activated carbon can remove chlorination by-products and metals such as copper,
lead, solvents and pesticides. Likewise, excess calcium, magnesium or other
minerals can be removed via ion exchange units holding activated alumina, which
could be used along with carbon absorption or reverse osmosis filtration
methods.Reverse osmosis (RO) units with
carbon are equally efficient in removing nitrates, sodium, pesticides and
petrochemicals while the distillation technique can create distilled water by
boiling and then condensing the vapour back into liquid.Ultimately, although each method
helps, no system removes all contaminants. Therefore, before installing any
system, it’s best to have the water in your area tested by a certified
laboratory first to know its TDS (total dissolved solids) level. Besides,
whatever system one uses, it’s important to maintain the water filtering system
by regular cleaning. Otherwise, contaminants accumulate in the filter,
worsening the water quality.Finally, if you are serious about
personal water consumption, only tracking the quantity isn’t enough – be
assured about its purity too before quenching your thirst.
As the summer peaks and the
mercury soars, people generally avoid going out in the sweltering heat. After
all,who likes being drenched in trickling sweat!When outdoors, we typically pay a
lot of attention to our hydration (or water) requirements. But that’s because
our dripping sweat reminds us of the body’s water loss. In our air-conditioned
comfort zones, though, with no perspiration or physically-tiring tasks, do we
really bother to check our water intake? An important fact we usually overlook
is that, though not physically active all the time, our cells remain active
24x7 and require ample water for efficient performance.Going by popular perception, one
needs to drink water periodically when performing intense physical workouts or
if exposed for prolonged periods to the sun. Not quite the complete truth…
Actually, at all times, water is essential. Surprising as it seems, our bodies
lose water even while breathing. That’s besides regular reasons like sweating,
digesting and excreting. Clearly, it’s critical to keep replacing water loss by
drinking more of it. Early warning signs during
dehydration include dizziness, headache, confusion, vomiting, low blood
pressure, weakness or dark-yellow urine. What’s more, just a 7% fall in the
body’s water percentage can cause collapse.Having highlighted the importance
of hydration, let’s tackle the problem of staying well-hydrated – the feeling
of being bloated and making periodic sprints to the washroom! The big question then:
how do we boost water intake while controlling swollen bladders and recurring
washroom visits?Relax! Here are the top-four
hydration tips: 1. Creating a water calendar: Guzzling liters of water
quickly is a strict No-No. That isn’t the best way to hydrate. Water intake
during the day needs to be regulated so it’s best to have a hydrating calendar.
Drink your first glass of water on waking up. The morning downer can work
wonders for your body. Later, keep drinking a glass of water at periodic intervals.2. Munching and hydrating: Downing gallons of water and
not noticing any change (except the repeated bathroom sprints!) can be utterly
demotivating. Worry not, there’s good news! Barely 70–80% of our daily
hydration needs are met by water. Believe it or not, the balance actually comes
from food! Most fruits and vegetables hold some quantity of water. The water
champions: cucumber 97% water; celery 96%; tomatoes 95%; red, yellow, green
bell peppers 93%; and watermelon 92%.3. Enjoying Nature’s bounty, the coconut: Apart from
offering mineral-rich water, coconuts come power-packed with magnesium,
potassium, calcium and sodium. The sweet coconut water works wonderfully well
in replacing our body’s fluid-and-electrolyte loss from hot summers or tiring
exercise regimens. 4. Adding flavours to water: Flavouring our drinking water is
slowly gaining popularity. Fancy water-bottles containing an inner tube filled
with fruits and veggies – such as lemons, strawberries, cucumbers, etc. – offer
a refreshing spa-like beverage, without the
sugar. With these smart hydration tips,
here’s wishing you stay well-hydrated this summer!
Mineral depletion has become a
major concern globally over the past few decades. Corroborating the statement;
the 1992 official Rio Earth Summit from United Nations reported a 76% drop in
mineral levels in agricultural soil in Asia; 85% in North America and 72% in
Europe.If you are wondering how this
mineral depletion is our problem, let me first clarify or reiterate that every
living organism, starting from a bacterium to humans, needs minerals in
specific amounts. Deficiency of one or more minerals starts to reflect in our
health. For example deficiency in Magnesium may lead to constipation, anxiety,
depression, and sleep problems. Likewise, lack of Zinc could lead to skin
problems, while lack of Selenium could lead to infertility in men and troubled
heart function.One might find it difficult to
wrap one’s head around these sophisticated, scientific terms, but, the
bottom-line is to simply understand the relevance of minerals in our health and
fitness levels, and that their absence in our body could lead to severe medical
issues.Now the question is how to make
up for the lack of minerals in our systems when the deficiency symptoms
surface? Or why wait for the deficiency to occur at all? How about adopting a
preventive approach? The most obvious answer to that question would be to
consume a lot of nutrient rich food and farm fresh produce from local sources,
or grow our own food wherever possible. Now, if we lived in an ideal world,
getting all the necessary nutrients and minerals from our food would be easy.
But considering the depleting mineral levels in the soil, that’s not an option
we could completely rely upon. Another option would be to consume multivitamins
or mineral supplements, but these are inorganic minerals, with poor
bio-availability. Which means the rate at which these minerals are absorbed in
the body is very slow. Additionally, heavy doses of multivitamins and mineral
supplements could cause liver damage. Now does that mean we’ve run out
of options? Perhaps we need to dig deeper into nature and understand what works
best for the human body.Interestingly, in a bid to
reverse the mineral depletion situation in the human body, some experts
dug deep into nature and found some intriguing substances called Fulvic
and Humic minerals. On further research it was revealed that these substances
could possibly be the solution to health issues caused by lack of minerals in
the body. Primarily these are naturally occurring deep earth substances, which
are a by-product of humification – a process that takes place over millions of
years. One of the key aspects of these naturally occurring minerals is that
they are difficult to reproduce chemically, making it rare and fully organic.
These minerals in the stomach
help remove toxins from the gut and fortify the immune system, apart from
better processing of foods that we consume; attacking foreign invaders and
aiding the body’s natural detoxification process. Now that we have a better
understanding of some deep earth substances that restore the mineral and
nutrition deficiencies in the human body, let’s get back to the basics of a
human body. Almost anyone in the world who is
in good shape and sound health, recommends drinking enough water during the
day. And rightly so, because religiously drinking 3 litres of water per day has
kept me in good health and all major ailments at bay. But what is it about
water that the human body depends on it so much? We have all heard it time and
again that the human body comprises 60% water, but little do we know that a
mere 2% drop in water content in our body could lead to serious health issues
such as short-term memory loss and concentration problems etc. Therefore,
everyone should make sure one consumes adequate water every day. Alongside keeping our bodies
hydrated, water has various other important functions in our body. For
instance, it aids in digestion and metabolism; it protects and cushions our
body tissues, joints and even some major body organs from shock. It lubricates
our joints that maximises our physical performance and also prevents medical
conditions like arthritis. Furthermore, it regulates body temperature through
sweat.In the first part we discussed
the necessity of minerals and nutrients in our body, and in the second, we
recognised the importance of water; tying up both the ends, water has a vital
role to play in the transportation and absorption of minerals and nutrients in
our body. It is an integral component of blood that functions as a carrier of
nutrients in our body to every cell. While transporting these nutrients to
various cells, water also helps the organs to absorb nutrients. Most
importantly, it circulates oxygen in the blood. On a concluding note, if these
minerals, nutrients and water are combined together, it would be an extremely
effective way to combat health issues and to fulfill the deficiency of any
minerals and nutrients in our bodies. Such a combination would keep our
bodies hydrated and well nourished, and thus result in continuing good health,
energy and fitness.