I can’t imagine how our lives have become so hectic that drinking enough water daily is now part of our to-do list! People who struggle with maintaining their daily water intake know how ticking this task off the list is easier said than done.Of course, we fill our bottles and go to work every day with the full resolve of finishing it by lunchtime. Thanks to the Monday morning rush, client calls and weekly reports, however, after a few hours we realise the bottle and our resolve have been left untouched!It doesn’t really have to be that way, though. Perhaps if we made our water a little less boring, we wouldn’t forget it so often. For example, have you ever forgotten to finish your lemonade? Applying the same logic, you can also change flavours by infusing your water with a variety of fruits, veggies or even herbs such as rosemary and mint. Doing this will not only give you a beverage that pleases your palate but actually makes you keep sipping the flavoured water throughout the day. While infusing new flavours could be your first plan of action, you could also try setting water triggers to remind you about drinking water.For good measure, set a rule that every time your phone rings you will take three sips of water. Or drink a glass of water before you step out for your workout or have a few sips each time there is an ad playing while you are watching a favourite TV show.These quick and quirky tips should definitely come handy in your efforts to stay hydrated. Yet, the big question remains: how much water should you drink? The query sounds simple but the answer isn’t! The amount of water intake totally depends on various environmental and physical factors such as your gender, size and weight, the weather and your level of physical activity. Moreover, hydration is not simply about how much water you drink – it’s about what food you eat as well because food comprises about 20% of your water intake.Based on the above factors, once you’ve decided how much water to drink, an easy way to monitor intake is to use rubber bands. For instance, if your goal is to drink 2 liters of water per day and the bottle holds only one liter, wrap two rubber bands around the bottle. Remove a band and refill the bottle once the first liter is finished. Your target should be to remove both bands by day-end.Likewise, gamification of water intake is another way of tracking how much water you drink. Create some scorecards and give yourself points every time you drink a glass of water. If you have managed to fulfill your daily water score, reward yourself on the weekend for meeting your weekly water goals. In case these tips fall short, switch to technology and download free mobile apps that can remind you to drink water and track your water intake too.
With terms such as innovation and disruption becoming catchwords for growth and development in the start-up ecosystem, they mostly refer to advancements in tech, digital tools and platforms, etc. But that may not be the case when it comes to the mammoth Food & Beverage sector, which is poised for the next level of disruption. Driven by the increasing awareness towards health and fitness as well as changing taste preferences, there is a revolution in the way food is farmed, distributed and consumed. Putting things into perspective, much like everything else, consumers today are drifting away from “traditional” foods and beverages and are always seeking something new and healthy.By “traditional F&B”, we mean products that have existed in the market for a few decades. Most food products produced in the past did not take into account their health benefits or impact on health. They were simply concocted to indulge the taste buds and, in most cases, minus the nutritional values, and with added artificial flavours, colourings etc., such as with soft drinks and junk foods.Identifying the gaps, start-ups in the F&B sector began catering to the specific emerging needs of consumers, creating a niche market for themselves. Riding on this trend, F&B start-ups are uniquely primed for disruption by capitalising on this growing niche trillion-dollar market. What’s more, this trend drove the misperception that products produced for the masses are likely either to taste bad or would lack in quality, which is not true. Against this backdrop, one needs to know that consumer preferences are undergoing a paradigm shift too. Consumers expect newer types of foods and drinks that not only taste better but also have associated health benefits. If the above boxes are ticked, they are willing to pay a premium for such products. Clearly, these are a group of motivated consumers, convinced they deserve better – and this is laying the groundwork for disruption in the F&B segment.Additionally, riding on waves of data and information, more people want to know their food better. Consumers now want details on how and where their food is grown, how it is processed and packaged, its impact on the environment, community food habits and various other important aspects, such as sustainability of food practices. As diverse trends are playing out in the food segment, it is a good time for food enthusiasts as well as F&B players to capitalise on the emerging opportunities.The evolving food dynamics are paving the way for F&B disruptions like never before. Taking advantage of the possibilities, a rising number of F&B players are joining the start-up bandwagon, with research-based food products high in nutritional values while catering to one or more health requirements. Undoubtedly, for foodies as well as F&B entities, the best is yet to come!
Picture a magnificent stallion, galloping around the corral; or, a stately lady descending a ballroom staircase, in a beautiful evening gown; a royal luxury limousine, parked at a palace entrance. What ONE colour would you associate with all these visions? Black, of course! More commonly, however, black is a colour that has divided opinions right down the middle. Black is often not perceived in a positive light. That is because, traditionally, white symbolises the colour of purity, and black the converse. Even more so, in the world of foods, black is often associated with unhealthy and indulgent items such as burgers, ice-creams, cakes, pastries and so on.The time has now come, though, to transform the perception of black from impure to pure; from mundane to classy; from indulgent to healthy. And this transformation is now being initiated by a revolutionary new product, Evocus – a black-coloured, 100% natural, bottled alkaline water. Evocus has already created a new product category in the bottled water segment since it’s the first pitch-black bottled water in India.Evocus is purified water, infused with more than 70 NATURAL minerals. And it is these minerals that give it its natural black colour.Evocus, with 70+ natural trace minerals infused into completely-purified water, is bottled in a fully-automated, sterile, pharma-grade plant untouched by human hands. The once-transparent water receives its unique black colour from the blended natural minerals sourced from two miles deep within the Earth’s crust. Embedded in the Earth for more than 80 million years, these natural minerals were discovered by renowned American scientist Dr Nobert Chirase. Every EVOCUS bottle is thus packed with completely-natural electrolytes, antioxidants, and trace elements that help hydrate and detoxify your body. Evocus’ human health benefits include:Natural alkalinity: The high pH value offers continuous protection against acidity arising from rich foods, imbalanced diets, inadequate/inappropriate liquid intake, and other causes. This alkalinity helps your body retain its pH balance, right through the day.Rich mineral content: This provides superior, sustained hydration. Evocus can keep people quickly and adequately hydrated throughout the day – something normal water can only do if consumed in great quantities.Regular detoxification: We absorb unhealthy quantities of pesticides/chemicals via foods, both natural and processed. Our bodies are also exposed to other toxins via food packaging, air, water and indoor pollutants. These toxins get embedded in our cells, causing discomfort, disorders and risk of chronic diseases. Evocus’ natural mineral content breaks down these toxins and purifies the bloodstream, helping our bodies detoxify, continuously and for longer.Improved metabolism: Evocus’ natural minerals boost the absorption and processing of all nutrients in our food and beverages, thus enhancing their goodness.As we can now see, black is now truly beautiful!
‘Necessity is the mother of invention' is a statement that’s apt for all small and big inventions since ancient times. Indeed, communications, information and entertainment needs led to the invention of the television, the radio, telephones, mobile phones, the internet and much more. Similarly, as contaminated water took millions of lives and caused extreme illness in people, water purifiers and RO systems were invented.Without knowing the source, most of us are very casual about our water intake and its quality. City people believe water from ROs, bottled water in offices and packaged mineral water on the go are all safe and clean. But can we be sure the water we drink daily is 100% safe? Not really! As a result, we may be vulnerable to serious health issues.With growing contaminants in water, the safety and accessibility of drinking water is a universal concern. In fact, water is a prerequisite for improving living standards worldwide. Typically, water-deprived areas are economically backward too, with residents struggling to survive.As per a WHO report, 50% of the global population will be living in water-stressed zones by 2025. As if this wasn’t bad enough, globally, 844 million people presently lack access to clean drinking water and at least 2 billion consume water contaminated with faeces. Understanding Water Contamination Water may be contaminated in various ways: microorganisms such as bacteria and parasites; human or animal faeces; harmful chemicals from industrial waste or crop sprays; etc., all of which make it toxic. Besides, contamination can occur due to overuse of nitrates in fertilizers, which enter the water with land runoff. Several heavy metals (such as lead or mercury) can enter the water supply from natural deposits or due to improper disposal of pollutants. Also, old lead pipes can leech into drinking water. Contaminated water is dirty as well as deadly, causing an estimated 502,000 deaths annually. Such water contains infectious agents, radioactive substances and toxic chemicals – transmitting diarrhoea, cholera, typhoid, dysentery, polio virus and other ailments that can maim and kill.Simply boosting access to safe drinking water can ensure massive improvements in public health.Ensuring Safe Drinking WaterFor generations, the benefits of boiling water before drinking have been praised. But does boiling contaminated water really make it safe to drink? That depends entirely on the nature of contaminants. Although boiling kills germs, it doesn’t curb lead, nitrates, pesticides and similar substances. What’s worse, since boiling reduces the quantity of water, it increases the concentration of contaminants. So the remedy worsens the problem!Another way of removing organic contaminants affecting taste and odour is by using activated carbon filters. Activated carbon can remove chlorination by-products and metals such as copper, lead, solvents and pesticides. Likewise, excess calcium, magnesium or other minerals can be removed via ion exchange units holding activated alumina, which could be used along with carbon absorption or reverse osmosis filtration methods.Reverse osmosis (RO) units with carbon are equally efficient in removing nitrates, sodium, pesticides and petrochemicals while the distillation technique can create distilled water by boiling and then condensing the vapour back into liquid.Ultimately, although each method helps, no system removes all contaminants. Therefore, before installing any system, it’s best to have the water in your area tested by a certified laboratory first to know its TDS (total dissolved solids) level. Besides, whatever system one uses, it’s important to maintain the water filtering system by regular cleaning. Otherwise, contaminants accumulate in the filter, worsening the water quality.Finally, if you are serious about personal water consumption, only tracking the quantity isn’t enough – be assured about its purity too before quenching your thirst.
As the summer peaks and the mercury soars, people generally avoid going out in the sweltering heat. After all,who likes being drenched in trickling sweat!When outdoors, we typically pay a lot of attention to our hydration (or water) requirements. But that’s because our dripping sweat reminds us of the body’s water loss. In our air-conditioned comfort zones, though, with no perspiration or physically-tiring tasks, do we really bother to check our water intake? An important fact we usually overlook is that, though not physically active all the time, our cells remain active 24x7 and require ample water for efficient performance.Going by popular perception, one needs to drink water periodically when performing intense physical workouts or if exposed for prolonged periods to the sun. Not quite the complete truth… Actually, at all times, water is essential. Surprising as it seems, our bodies lose water even while breathing. That’s besides regular reasons like sweating, digesting and excreting. Clearly, it’s critical to keep replacing water loss by drinking more of it. Early warning signs during dehydration include dizziness, headache, confusion, vomiting, low blood pressure, weakness or dark-yellow urine. What’s more, just a 7% fall in the body’s water percentage can cause collapse.Having highlighted the importance of hydration, let’s tackle the problem of staying well-hydrated – the feeling of being bloated and making periodic sprints to the washroom! The big question then: how do we boost water intake while controlling swollen bladders and recurring washroom visits?Relax! Here are the top-four hydration tips: 1. Creating a water calendar: Guzzling liters of water quickly is a strict No-No. That isn’t the best way to hydrate. Water intake during the day needs to be regulated so it’s best to have a hydrating calendar. Drink your first glass of water on waking up. The morning downer can work wonders for your body. Later, keep drinking a glass of water at periodic intervals.2. Munching and hydrating: Downing gallons of water and not noticing any change (except the repeated bathroom sprints!) can be utterly demotivating. Worry not, there’s good news! Barely 70–80% of our daily hydration needs are met by water. Believe it or not, the balance actually comes from food! Most fruits and vegetables hold some quantity of water. The water champions: cucumber 97% water; celery 96%; tomatoes 95%; red, yellow, green bell peppers 93%; and watermelon 92%.3. Enjoying Nature’s bounty, the coconut: Apart from offering mineral-rich water, coconuts come power-packed with magnesium, potassium, calcium and sodium. The sweet coconut water works wonderfully well in replacing our body’s fluid-and-electrolyte loss from hot summers or tiring exercise regimens. 4. Adding flavours to water: Flavouring our drinking water is slowly gaining popularity. Fancy water-bottles containing an inner tube filled with fruits and veggies – such as lemons, strawberries, cucumbers, etc. – offer a refreshing spa-like beverage, without the sugar. With these smart hydration tips, here’s wishing you stay well-hydrated this summer!
Mineral depletion has become a major concern globally over the past few decades. Corroborating the statement; the 1992 official Rio Earth Summit from United Nations reported a 76% drop in mineral levels in agricultural soil in Asia; 85% in North America and 72% in Europe.If you are wondering how this mineral depletion is our problem, let me first clarify or reiterate that every living organism, starting from a bacterium to humans, needs minerals in specific amounts. Deficiency of one or more minerals starts to reflect in our health. For example deficiency in Magnesium may lead to constipation, anxiety, depression, and sleep problems. Likewise, lack of Zinc could lead to skin problems, while lack of Selenium could lead to infertility in men and troubled heart function.One might find it difficult to wrap one’s head around these sophisticated, scientific terms, but, the bottom-line is to simply understand the relevance of minerals in our health and fitness levels, and that their absence in our body could lead to severe medical issues.Now the question is how to make up for the lack of minerals in our systems when the deficiency symptoms surface? Or why wait for the deficiency to occur at all? How about adopting a preventive approach? The most obvious answer to that question would be to consume a lot of nutrient rich food and farm fresh produce from local sources, or grow our own food wherever possible. Now, if we lived in an ideal world, getting all the necessary nutrients and minerals from our food would be easy. But considering the depleting mineral levels in the soil, that’s not an option we could completely rely upon. Another option would be to consume multivitamins or mineral supplements, but these are inorganic minerals, with poor bio-availability. Which means the rate at which these minerals are absorbed in the body is very slow. Additionally, heavy doses of multivitamins and mineral supplements could cause liver damage. Now does that mean we’ve run out of options? Perhaps we need to dig deeper into nature and understand what works best for the human body.Interestingly, in a bid to reverse the mineral depletion situation in the human body, some experts dug deep into nature and found some intriguing substances called Fulvic and Humic minerals. On further research it was revealed that these substances could possibly be the solution to health issues caused by lack of minerals in the body. Primarily these are naturally occurring deep earth substances, which are a by-product of humification – a process that takes place over millions of years. One of the key aspects of these naturally occurring minerals is that they are difficult to reproduce chemically, making it rare and fully organic. These minerals in the stomach help remove toxins from the gut and fortify the immune system, apart from better processing of foods that we consume; attacking foreign invaders and aiding the body’s natural detoxification process. Now that we have a better understanding of some deep earth substances that restore the mineral and nutrition deficiencies in the human body, let’s get back to the basics of a human body. Almost anyone in the world who is in good shape and sound health, recommends drinking enough water during the day. And rightly so, because religiously drinking 3 litres of water per day has kept me in good health and all major ailments at bay. But what is it about water that the human body depends on it so much? We have all heard it time and again that the human body comprises 60% water, but little do we know that a mere 2% drop in water content in our body could lead to serious health issues such as short-term memory loss and concentration problems etc. Therefore, everyone should make sure one consumes adequate water every day. Alongside keeping our bodies hydrated, water has various other important functions in our body. For instance, it aids in digestion and metabolism; it protects and cushions our body tissues, joints and even some major body organs from shock. It lubricates our joints that maximises our physical performance and also prevents medical conditions like arthritis. Furthermore, it regulates body temperature through sweat.In the first part we discussed the necessity of minerals and nutrients in our body, and in the second, we recognised the importance of water; tying up both the ends, water has a vital role to play in the transportation and absorption of minerals and nutrients in our body. It is an integral component of blood that functions as a carrier of nutrients in our body to every cell. While transporting these nutrients to various cells, water also helps the organs to absorb nutrients. Most importantly, it circulates oxygen in the blood. On a concluding note, if these minerals, nutrients and water are combined together, it would be an extremely effective way to combat health issues and to fulfill the deficiency of any minerals and nutrients in our bodies. Such a combination would keep our bodies hydrated and well nourished, and thus result in continuing good health, energy and fitness.