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Now, if you are given the choice between a fresh juice and a soda of the same price, chances are that you will pick the former. Increased awareness about health and wellness in recent years has shaken up our lifestyles and FMCGs everywhere have grown to embrace that idea.That wasn't the case always. Until a decade ago, sodas dominated the shelves in supermarkets. They were considered 'cool'. To be seen with one also labelled you so – cool. Besides, relaxed policies of the government saw many soda giants able to market their drinks as 'healthy'.What were the healthy variants then were all priced premium, out of the reach of most.It's no wonder then that sodas were popular.It wasn't until obesity became a noticeable problem that we started paying more attention to these sugar-sweetened sodas. Several reports established that it was the intake of these carbonated beverages that were responsible for a large number of health risks.Manufacturers too have acknowledged this growing concern. More and more companies committed to seeing their drinks synonymous with 'health and wellness' again. This is reflected in how the industry has changed these past years. In 2020, the average per capita consumption of soda is 0.4L as compared to non-carbonated drinks at 3.6L.That's not to say that beverages have altogether disappeared from the supermarket shelves, but where once the sodas dominated, you can see a lot more room afforded to more healthy variants – plant-based waters, fresh juices, alkaline water and other functional beverages.Evocus H20 is perhaps the game-changer of the lot. This new-age Black Alkaline water is loaded with all essential natural minerals. In times as this, it packs you with all the immunity that you need without sacrificing even the slightest on the 'cool' factor that most seek. It is the ideal drink for today's Uber-generation.If natural and healthy are the way to go, then Evocus H20 is here to stay.
The on-going COVID crisis has wreaked much havoc. Not only has it brought about severe economic damage, it has also drastically changed our very social setup.The idea of wellness – for long an afterthought, often forgotten in the haste with which we lead our lives – has now taken centre stage, as have several other reforms vis-a-vis work from home culture and online education.Now, standing six feet apart, our personal conversations on health and hygiene have grown louder. The ritual of washing hands, sanitizing your everyday objects have all transformed from something that needed constant reminding to slowly become a habit.So has something else – the covert side-effects of long working hours with little to no activity: sporadic meal cycles and very less water consumption. While the latter is mostly met with umpteen cups of tea or coffee, it has adversely affected our health and immunity. Water plays a major role in keeping our health in order. However, regular water alone won't suffice today, not with our current lifestyles.What's required is a drink that's more functional, something that holds all the essential minerals that our body so badly needs. Thankfully, there's Evocus H2O. This Black Alkaline water has been a game changer in its field.Evocus H2O helps neutralize toxins and excessive acidity in the bloodstream which leads to increased oxygen levels with improved energy and metabolism. The minerals that are packed into each sip will not only help boost your immunity but will also refresh you to face this new normal with a renewed vigour and enthusiasm.That's not all, its unique black colour will also attune you to never forget about your daily intake of water. It is the ideal drink for today's Uber-generation who wants to stay ahead in the race.Now, you don’t have to leave the comfort of your home to get this miracle drink. Visit our website to order them – https://drinkevocus.com/buy-alkaline-water/.
Chemistry labs and litmus paper
experiments always sparked interest and excitement in us back in school. Well,
that was probably our primary experiment into the science of pH. The red and
blue picture is etched in our minds - colours that indicate acidity and
alkalinity.pH or potential hydrogen level
ranges from a scale of 0-14. The middle value of the scale, which is 7, is
neutral. A substance is acidic when its pH is below 7 and alkaline when above
7. Having a good pH balance is substantial for our overall health, according to
doctors and scientists. The pH level in our body is influenced by the kind of
food or drinks we intake.The pH and water connectpH plays a significant role in
the properties of a liquid that contains water. The scale determines the
corrosiveness of the water - whether it is hard or soft.Water with a very low or high pH
can be a sign of heavy metal or chemicals, and consuming heavy metals in water
with a lower pH is more toxic than a higher pH. The high and low point can also
indicate bacterial life and other contaminants present in water.The pH level of freshwater can
vary due to weather conditions, environment and natural processes. Acidic water
with less than 6.5 pH can be contaminated with pollutants, corrode metal pipes,
making it unsafe to consume. On the other hand, a high pH level causes a bitter
taste, and water-using appliances or pipes through which water passes become
encrusted with deposits.Why Alkaline waterThe capacity of a body of water
in stabilizing its pH level or neutralizing acidity is Alkalinity. Drinking
alkaline water with a pH between 8 and 9 can improve one’s health due to
various benefits like superior and more sustained hydration, detoxification,
improved metabolism and higher level of alertness.One never knows… a glassful of
alkaline water may make us age more slowly, block chronic diseases and help
maintain a healthy pH in our body!
A nutritious diet is a must for
every body type. In the current scheme of life, we all tend to miss on counting
nutrition whereas we are always counting the calorie intake. Various diet plans
are foraying into the mainstream and the need for the right kind of food is
hitting an all-time high. As innovations in the food and beverage space are
driving disruptions which remain instrumental in impacting lifestyles, it is
imperative that consumers remain aware of the benefits of a healthy and a
balanced diet. It is of mammoth importance to figure out the actual difference
between what’s perceived as healthy and what’s really healthy. Striking
the right balance and achieving that equilibrium is the key. The apt mix of
ample nutrition, adequate rest and physical exertion, all under the careful
vigil of an expert is the essentially the ideal trick of the trade.The idea of nutrition needs to
venture beyond the self-congratulatory narrative of just eating healthy or
eating right. Various other things such as sleep and hydration play a very
significant role in determining good health and nutrition at a larger level.
`For instance, lack of sleep can trigger a fall in leptin levels and lead to a
huge increase in appetite which in turn can upset the metabolic balance
altogether. Similarly, lack of hydration too can lead to an imbalance in
mineral levels and drastically affect metabolism and energy levels, thus
leading to sluggishness and tremendous exhaustion. In fact, optimum hydration
remains indispensable for good metabolism and improving energy and efficiency
levels, besides also helping the body detoxify and rejuvenate.Primarily, most of us in
developing countries end up drinking purified water, something we perceive as
safer and healthier. However, one blatant myth that needs to be busted is the
health quotient that we often associate with distilled water, which loses out
on all essential minerals during the process of reverse osmosis. As a result,
while drinking water on a daily basis, we tend to be perceivably consuming
healthy water while we miss out on a lot of essential minerals. It is these
minerals that can go a long way in promoting good health and accelerating our
alertness. With black alkaline water as a leading disruptor in the drinking
water space, the need to understand the importance of mineral loaded drinking
water is gradually beginning to seep in. However, for this to percolate into
the mainstream is going to be time consuming and tedious. The need of the hour is
to educate people and drive higher levels of awareness so that they end up
making the right choices.In fact, a large part of our
country suffers from very many different health conditions, be it related to
joints or slow metabolism rates or depreciating energy levels, all of which
could be aptly addressed with the inclusion of necessary minerals in drinking
water and this is something readily available with the black, alkaline water.
The idea behind promoting this kind of drinking water is to transform the
overall health and well-being of people by enabling and empowering them with a
lifestyle choice that makes a difference. We would all be grateful for a life
that is devoid of frequent calls to the doctor or panic smitten moments of
being rushed in for alarming health issues. And all of this being addressed
just by the choice of water one drinks is indeed an exciting enough
proposition.
Living in a fast-paced world,
dealing with the hustle and bustle of everyday life, chasing tight deadlines
leaves us no time to get on the treadmill or hit the ball in a tennis court. We
tend to ignore the importance of sports or any kind of physical activity in our
lives.For a healthy body and mind,
incorporating sports as a vital part of our daily routine is essential.
Virtually any form of sports – adventure sports, aquatic sports, extreme
sports, strength sports, mountain sports, motorized sports or ball sports can
be a game changer in our lives. It’s not required to be a trained athlete or
excel at a sport, but playing one ensures physical activity on a regular basis
that can go a long way towards a healthy lifestyle.There are numerous health
benefits of playing sports – increased metabolism,
healthy body composition, efficient functioning of the heart, reduced stress
levels, to name a few. Other rewards could be enhanced skill sets –
accountability, dedication and leadership.Beyond the enjoyment of playing a
sport, here’s some motivation – “the perks” that keeps me going!Healthy heart: Playing sports or any form of motion helps with
stretching ability of the heart’s ventricles, which aids in efficient pumping
of blood with each beat. This improves the body’s performance and lowers the
risk of heart attacks.Enhanced lung capacity: The level of oxygen in the body
increases, flushing out carbon monoxide and other waste gases from the body.
This flush- the capacity of the lung, enhancing its function and
efficiency. Good Sleep: Experts across the globe suggest that physical
activity such as sports and exercise releases in the brain that makes a person
more relaxed and happier. Not only is playing a sport, a great opportunity to
unwind and improve fitness, but it also promotes a good night’s sleep.Better confidence: Frequent training and working towards some
set goals goes a long way in improving one’s confidence and abilities. This
increased confidence comes to the fore, especially when players, as a team put
their skills to Even the smallest of achievement their confidence manifold.Improved stress management: When it’s time for the mind to
unplug, physical activity really takes your mind off the daily strains and
stresses of life. Playing sports or any form of physical exercise stimulates
release of endorphins and reduces stress hormones in the body that relieves
pent-up tension. Positive impact on mental health: Many health reports claim
the positive impact of sports and exercise on mental health. It improves our
periodic mood swings (if experienced), lessens anxiety, and helps combat
negative emotions and depression.Well, if one considers joining
any kind of sports, it is important to remain well-hydrated to avoid dehydration,
which can affect our health and the quality of performance.What I swear by is
– Hydrate. Play. Hydrate.
Year 2020: As we barrel into the
much awaited 20s epoch, it’s fascinating to see the top trends that will rule
the year, and a pool of predictions by industry veterans, and F&B media on
food and drinks likely to be in your shopping cart.Conscious consumerism will be at
the heart of the trends with new ingredients and recipes
reshaping the way consumers interact with restaurants, chefs, food tech firms,
and beverage companies.Food enthusiasts continue to be
more informed, mindful and connected to the world than ever before. Their
dining habits and dietary preferences is more inclined towards healthier food,
plant based and clean label products, and functional beverages, along with the
need to identify the ingredients and the source that helps them meet their
dietary needs.Here’s a look at the top food and
beverage trends for the new year – 2020Fresh & puffed snacksNew snacking patterns with meat,
cheese and crackers are showing up along with puffed snacks that provide the
crunch consumers long for, satisfying their cravings. Beet, kale, whey protein
and quinoa snacks to become favourites - some “indulgent snacking” while
cutting down calories. Zero-Proof DrinksIn the modern and anxious age of
shoppers, the so called sober movement has led to the popularity for zero-proof
drinks. Caffeinated and non-caffeinated drinks, and sparkling water with exotic
flavours like bergamot orange, yuzu, and makrut lime, will be preferred.Fad diets: DASH, Whole30, Mediterranean, MIND and Paleo diets
promise healthfulness coupled with balance and palatability. Some emphasise on
plant based cooking, the others on eliminating gluten, cutting down food high
on saturated fat, and some including just veggies, fruits and nuts.Kombucha: Kombucha is a versatile and healthy beverage that
will do rounds in parties this year. Used as a base for mocktails as well as
cocktails it could be quite refreshing in the hot summer months. It’s a solid
choice to mainstream fusions.Functional Beverages: Consumers are requesting for healthier
options to been seen at the cold drinks section of any hypermarket. Zero carb,
zero caffeine and zero sugar drinks are not so distant, as they expect way more
than just taste. Ingredients commonly consumed in supplement form can be
replaced by functional drinks like black alkaline water that keeps you super
hydrated, boosts metabolism, and detoxifies your body. Water that benefits your
digestion has ripple effects on you, thus adding to your overall health and
wellness program.Plant based food and less meat: Watch that plate this year, as
vegetarian and vegan menu items will replace more of meat. We will see more
plant-base takes with the growing need and acceptance of plant-based protein.
Chefs to incorporate more vegetables, culinary experts and food companies to
create some innovative and delectable dishes to savour!Small portions & tiny tastes: High quality products that
are locally sourced, home grown but in mini/ small portions will interest
consumers. Healthier food items will be more appealing and mini-signature
hand-crafted drinks will offer a unique experience; an occasion for
interaction, taste and dining with friends and family.Tracing ingredients, sustainability standards: Consumers are
more cognizant and considerate of their choices. They have become more
responsible towards the environment and are curious to know the source of
ingredients – “labels to be scrutinised” even more. There are increasingly
opting for upcycled ingredients, and improved, environment-friendly packaging.Many of these trends focus
on health and well-being, but no matter the trend, a consistent subject
and theme is enhanced nutrition. How food can add nutritional benefits and help
live a healthier and longer life is what matters!
“Winters and Dehydration”- not many of us pay much needed
heed to the necessity of staying hydrated in a season. Have we ever noticed the
beverages or fluid we crave for change with the changing season? In the
blistering heat of summer, an ice-cold glass of water satisfyingly quenches
one’s thirst but, not during the freezing months as “ice-cold” is never
enticing when we dread the 'chill'. The only drinks we are sipping on during this time of the
year are tea, coffee, or may be a cup of hot cocoa. Well, if we’re only craving
for warm beverages, no wonder why we are dehydrated. Noticeably, we aren’t
meeting the daily water requirement of our body. With the temperatures dipping,
the air becomes drier, staying “well hydrated” is crucial to our health.Winters are generally dry months with the weather and the
climate not being conducive to us consuming the 8-10 glasses of water that is
usually recommended for a healthy well-being. With the climate turning cold and
dry, we tend to lose a lot of moisture via our bodies in the form of exhaled
moisture due to breathing also known as respiratory fluid loss. This happens
over a greater time period as we are not sweating or losing our moisture
rapidly, so our bodies do not crave water like it does in summer months.The dry climate tends to suck up a lot of moisture from us in
turn making us dehydrated. Now do we take it as a sign of us not needing
hydration as we are not aware about it? No, we should be even more careful as
the longer stretches of time between our water breaks tends to leave us
dehydrated without us being aware of it.Failing to stay hydrated can be detrimental to one’s health,
possibly leading to some serious consequences. Irrespective of the season,
there are plenty of reasons to increase our daily water intake. Hydration keeps
our cells alert, our synapses popping and boosts our immune system, thus
preventing us from falling sick during cold months by helping regulate body
temperature.So how do people keep a tab on how much water to be consumed,
especially during this period of the year? Many recommend that instead of
taking large forceful gulps, we take small sips every few minutes, keep some
warm honey and lemon (handy) to mix with the water to sip with it, opt for some
green/black tea or have some soup, and include water based fruits and foods in
our diet. But, what if we have another option like multifunctional nutrient
water which provides superior hydration, better detoxification, improved
metabolism and heightened alertness?Well, today, we have a healthier alternative to regular
bottled water - a new-age 100% natural black alkaline water that is infused
with 70+ minerals with high pH level that not only provides superior and more
sustained hydration, but enhanced and improved metabolism, a higher and more
sustained level of alertness along with sustained benefits of detoxification.So, let’s deal with the chill with a few glasses of alkaline
mineral water and stay super hydrated!“Winters and Dehydration”- not many of us
pay much needed heed to the necessity of staying hydrated in a season. Have we
ever noticed the beverages or fluid we crave for change with the changing
season? In the blistering heat of summer, an ice-cold glass of water
satisfyingly quenches one’s thirst but, not during the freezing months as
“ice-cold” is never enticing when we dread the 'chill'. The only drinks we are sipping on during this time of the
year are tea, coffee, or may be a cup of hot cocoa. Well, if we’re only craving
for warm beverages, no wonder why we are dehydrated. Noticeably, we aren’t
meeting the daily water requirement of our body. With the temperatures dipping,
the air becomes drier, staying “well hydrated” is crucial to our health.Winters are generally dry months with the weather and the
climate not being conducive to us consuming the 8-10 glasses of water that is
usually recommended for a healthy well-being. With the climate turning cold and
dry, we tend to lose a lot of moisture via our bodies in the form of exhaled
moisture due to breathing also known as respiratory fluid loss. This happens
over a greater time period as we are not sweating or losing our moisture
rapidly, so our bodies do not crave water like it does in summer months.The dry climate tends to suck up a lot of moisture from us in
turn making us dehydrated. Now do we take it as a sign of us not needing
hydration as we are not aware about it? No, we should be even more careful as
the longer stretches of time between our water breaks tends to leave us
dehydrated without us being aware of it.Failing to stay hydrated can be detrimental to one’s health,
possibly leading to some serious consequences. Irrespective of the season,
there are plenty of reasons to increase our daily water intake. Hydration keeps
our cells alert, our synapses popping and boosts our immune system, thus
preventing us from falling sick during cold months by helping regulate body
temperature.So how do people keep a tab on how much water to be consumed,
especially during this period of the year? Many recommend that instead of
taking large forceful gulps, we take small sips every few minutes, keep some
warm honey and lemon (handy) to mix with the water to sip with it, opt for some
green/black tea or have some soup, and include water based fruits and foods in
our diet. But, what if we have another option like multifunctional nutrient
water which provides superior hydration, better detoxification, improved
metabolism and heightened alertness?Well, today, we have a healthier alternative to regular
bottled water - a new-age 100% natural black alkaline water that is infused
with 70+ minerals with high pH level that not only provides superior and more
sustained hydration, but enhanced and improved metabolism, a higher and more
sustained level of alertness along with sustained benefits of detoxification.So, let’s deal with the chill with a few glasses of alkaline
mineral water and stay super hydrated!
Passion. Making the entrepreneurial leap
to run a business of your own is never easy. You cannot just ride on talent or
brilliance, but determination to achieve your well-defined goal, constantly
fuel the passion, and not let enthusiasm blind you.The aptitude to overcome the
culture shock of being uprooted from the set corporate structure, and planted
into a different environment – which we call the “start-up mentality”, shows
the resilience to change, and the readiness to enter the “start-up community”.Commitment.In this age of cut-throat
competition, you live on the edge. So, be audacious enough to risk your time,
money and effort. This is where you need to ensure that you are ready to take
it on. Don’t shy away from taking chances. Being a founder, you should adapt to
the atmosphere and start building the blocks on your own. Before
commanding the cavalry, you need to get across the trenches. Face the
challenges; know the snags and how to fix them, to reach where you are headed.Business sense.In spite of having an inimitable
business model, many businesses collapse as the entrepreneur enters an
uncharted territory without having a long-term strategy in place. Ideas are
fleeting, and you cannot lock it from criticism and collaboration. Expose,
discuss and analyse them to be able to execute/ incubate to something concrete.
Knowing ‘what’, ‘why’ and ‘how’ of the business, guides and allows you to
sketch a plan much ahead for contingencies. What differentiates your product or
solution in the market is innovation driven by demand, preference, and
ambition. Choosing the right technology for designing the product/ solution
will affect the production cadence.Network.Start-up gurus swear by
networking. A crucial aspect when venturing into entrepreneurship, networking
gives you an access to ideas, practices, insights, funding, client leads,
resources, and potential alliances.People matter.Your customers and employees are
your priorities. Having a clear and intimate understanding of the needs of your
customers, accepting their feedback and viewpoint will win trust and brand
value. Remember to honour your employees. In the end, they will propel you to
the top and expand the business at a faster pace.Vision. Teamwork. Success.A clear vision built on a solid
foundation, and a tough commitment keeps you motivated and helps sustain the
momentum of your venture; and for the vision to permeate all through the
enterprise there should be solidarity among the employees regardless of
pedigree, experience, or designation. You work as a team to transform the
vision into a flourishing business, where everyone should pitch in to meet the
mark and get the job done.
“I need to eat
right”! That’s not just me but every health conscious consumer of today.
The strong focus on health and wellness is more than ever before, and is the
reason behind the growing recognition of the need to eat right – for the body
and mind.Leading, and innovative
marketers, and the smart, intelligent and well informed consumer are turning to
health and wellness products, a category which is expected to experience robust
growth across the globe in the coming years. Increasingly, shoppers are
concerned and want to ensure that they are adding the safest and healthiest
options to their cart, without sacrificing the taste – food that pleases the
palate and has nutritional value, mineral benefits etc.A recent FICCI-PWC report
states, 'The changing landscape of
the retail food service industry' identifies 'health and wellness' category
as one of the key factors which are driving food services industry in
India. In 2017, the industry was pegged at Rs 3,37,500 crore, and this
number is expected to shoot up to Rs 5,52,000 crore by 2022.Sedentary diseases like
respiratory disorders, skin diseases, food, and water-borne diseases spread
while bathing, washing, drinking water, or by eating food exposed to
contaminated water are on the rise. The World Health Organization states
that waterborne diseases account for a 3.6% (approx.) of the total DALY
(disability- adjusted life year) global burden of disease, and cause about 1.5
million deaths every year. All thanks to the alarming air, ground and water
pollution levels, and the quality of food and water we consume.Poor lifestyle choices and
inadequate access to proper nutrition are leading to lifestyle diseases like
diabetes, cardiovascular diseases, cancer and depression. This is driving the
present day consumer to become more aware, smart, and conscious of what kind of
food (and how much quantity) they have on their plate. The self-aware consumer
or the smart, health benefit shopper doesn’t incorporate the products into
their diet without checking the quality and source of ingredients, the
nutritional value along with the manufacturing date printed on the package.
But, not many retailers in the market see the benefits of offering such products,
which is a downside to this industry.The new trend called –
‘Neuro-nutrition’ or ‘brain food’ is gaining immense popularity; the kind of
food that could help the brain remain healthy and reduce the rate of
degeneration. The smart shopper now
picks up products which are basic and essential to health rather than the fancy
stuff with zero nutritional and health benefits.Today, India’s health food
industry has three primary segments – classified into the organic players, the
packaged food industry, and the app-based food ordering companies.In the past five years we have
seen these companies evolve, innovate to cater to the health food needs of the
conscious consumer. Whether it is low-carb flours, black alkaline mineral
water, high-protein snack bars, and organic cold-pressed juices, FMCG startups
and new age companies have gone the extra mile to offer new age / innovative
products that keep you hale and hearty.With the profusion of start-ups
offering a cornucopia of healthy food products, established retailers are also
catching up to cash in on this new health and fitness trend. Largely an urban
phenomenon, health and wellness food industry is soon to penetrate the smaller
cities and towns of India with growing consumer awareness and preference – Yes,
the need to eat right!
Can one list out foods that
bolster the immune system? Can one calculate the nutrient and mineral content
in one’s diet? Can piling up leafy greens and fresh fruits be the only
solution? Not really! Today, it is no longer possible to have a well-balanced diet
simply by eating all the fresh foods, fruits and meats while cutting back on
sugar and unhealthy fat. Thanks to the rampant use of fertilisers and
pesticides, our foodgrains no longer retain their natural goodness that was
once an intrinsic feature.As people are realising the value
of good health and looking for elixirs to stay healthy throughout their life,
sales of minerals, vitamins, and nutritional and herbal supplements have
surged. It feels like our routine diets are overloaded more with pills and
potions than just natural foods and beverages. With most shoppers buying
products that are good for both the waistline and the wallet, they wouldn’t
mind paying extra for the option that seems “healthier” – as if they are
getting nutritional benefits from those.People are more interested in their healthSpurred by a heightened interest
and an insatiable appetite for material/ information relating to preventative
healthcare, consumers have started relying on alternative channels other than
doctors or dietitians, to identify their health needs. As they have grown
increasingly conscious about what they consume, and rise in medical expenses
become more conspicuous, functional foods have taken over and play a prominent
role in the diet.No longer a niche segment, the
global functional foods and beverage market, is witnessing paradigm-shifting
innovations and trendy products ruling the space, every year. To meet
consumers’ health and wellness requirements, newer products will continue to
roll out.According to a report by
Nielsen, “Indian consumers consider fortified foods with incremental
nutrients like protein, fibre, vitamins, calcium and minerals, an important
consideration while making a purchase.” The survey underlined the
message that brands should call out auxiliary health benefits rather than
merely labeling products as ‘healthy’.While mineral supplements are
generally procured from capsules and tablets, there is a swifter, safer
alternative to good health: a 100% natural-black alkaline water. This is a unique
formulation with more than 70 natural minerals infused in pure water, greatly
enriching it – it is the added natural minerals that give it the unique black
colour. Besides quick and sustained hydration, the alkaline water controls
acidity, detoxifies, improves one’s metabolism, promotes better nutrient
absorption and enables sustained alertness. In essence, the product provides
short- and long-term health benefits. To top it all, it tastes and smells just
like normal water!Since the naturally alkaline
water has a high pH value, this helps in minimising the need for pharmaceutical
cures in cases of acidity and allied problems due to rich foods, imbalanced
diets, inadequate or inappropriate food and liquid intake, etc.What better way of supplementing one’s
daily intake of essential minerals by simply drinking a few glasses of alkaline
mineral water!