Chemistry labs and litmus paper experiments always sparked interest and excitement in us back in school. Well, that was probably our primary experiment into the science of pH. The red and blue picture is etched in our minds - colours that indicate acidity and alkalinity.pH or potential hydrogen level ranges from a scale of 0-14. The middle value of the scale, which is 7, is neutral. A substance is acidic when its pH is below 7 and alkaline when above 7. Having a good pH balance is substantial for our overall health, according to doctors and scientists. The pH level in our body is influenced by the kind of food or drinks we intake.The pH and water connectpH plays a significant role in the properties of a liquid that contains water. The scale determines the corrosiveness of the water - whether it is hard or soft.Water with a very low or high pH can be a sign of heavy metal or chemicals, and consuming heavy metals in water with a lower pH is more toxic than a higher pH. The high and low point can also indicate bacterial life and other contaminants present in water.The pH level of freshwater can vary due to weather conditions, environment and natural processes. Acidic water with less than 6.5 pH can be contaminated with pollutants, corrode metal pipes, making it unsafe to consume. On the other hand, a high pH level causes a bitter taste, and water-using appliances or pipes through which water passes become encrusted with deposits.Why Alkaline waterThe capacity of a body of water in stabilizing its pH level or neutralizing acidity is Alkalinity. Drinking alkaline water with a pH between 8 and 9 can improve one’s health due to various benefits like superior and more sustained hydration, detoxification, improved metabolism and higher level of alertness.One never knows… a glassful of alkaline water may make us age more slowly, block chronic diseases and help maintain a healthy pH in our body!
A nutritious diet is a must for every body type. In the current scheme of life, we all tend to miss on counting nutrition whereas we are always counting the calorie intake. Various diet plans are foraying into the mainstream and the need for the right kind of food is hitting an all-time high. As innovations in the food and beverage space are driving disruptions which remain instrumental in impacting lifestyles, it is imperative that consumers remain aware of the benefits of a healthy and a balanced diet. It is of mammoth importance to figure out the actual difference between what’s perceived as healthy and what’s really healthy. Striking the right balance and achieving that equilibrium is the key. The apt mix of ample nutrition, adequate rest and physical exertion, all under the careful vigil of an expert is the essentially the ideal trick of the trade.The idea of nutrition needs to venture beyond the self-congratulatory narrative of just eating healthy or eating right. Various other things such as sleep and hydration play a very significant role in determining good health and nutrition at a larger level. `For instance, lack of sleep can trigger a fall in leptin levels and lead to a huge increase in appetite which in turn can upset the metabolic balance altogether. Similarly, lack of hydration too can lead to an imbalance in mineral levels and drastically affect metabolism and energy levels, thus leading to sluggishness and tremendous exhaustion. In fact, optimum hydration remains indispensable for good metabolism and improving energy and efficiency levels, besides also helping the body detoxify and rejuvenate.Primarily, most of us in developing countries end up drinking purified water, something we perceive as safer and healthier. However, one blatant myth that needs to be busted is the health quotient that we often associate with distilled water, which loses out on all essential minerals during the process of reverse osmosis. As a result, while drinking water on a daily basis, we tend to be perceivably consuming healthy water while we miss out on a lot of essential minerals. It is these minerals that can go a long way in promoting good health and accelerating our alertness. With black alkaline water as a leading disruptor in the drinking water space, the need to understand the importance of mineral loaded drinking water is gradually beginning to seep in. However, for this to percolate into the mainstream is going to be time consuming and tedious. The need of the hour is to educate people and drive higher levels of awareness so that they end up making the right choices.In fact, a large part of our country suffers from very many different health conditions, be it related to joints or slow metabolism rates or depreciating energy levels, all of which could be aptly addressed with the inclusion of necessary minerals in drinking water and this is something readily available with the black, alkaline water. The idea behind promoting this kind of drinking water is to transform the overall health and well-being of people by enabling and empowering them with a lifestyle choice that makes a difference. We would all be grateful for a life that is devoid of frequent calls to the doctor or panic smitten moments of being rushed in for alarming health issues. And all of this being addressed just by the choice of water one drinks is indeed an exciting enough proposition.
Living in a fast-paced world, dealing with the hustle and bustle of everyday life, chasing tight deadlines leaves us no time to get on the treadmill or hit the ball in a tennis court. We tend to ignore the importance of sports or any kind of physical activity in our lives.For a healthy body and mind, incorporating sports as a vital part of our daily routine is essential. Virtually any form of sports – adventure sports, aquatic sports, extreme sports, strength sports, mountain sports, motorized sports or ball sports can be a game changer in our lives. It’s not required to be a trained athlete or excel at a sport, but playing one ensures physical activity on a regular basis that can go a long way towards a healthy lifestyle.There are numerous health benefits of playing sports – increased metabolism, healthy body composition, efficient functioning of the heart, reduced stress levels, to name a few. Other rewards could be enhanced skill sets – accountability, dedication and leadership.Beyond the enjoyment of playing a sport, here’s some motivation – “the perks” that keeps me going!Healthy heart: Playing sports or any form of motion helps with stretching ability of the heart’s ventricles, which aids in efficient pumping of blood with each beat. This improves the body’s performance and lowers the risk of heart attacks.Enhanced lung capacity: The level of oxygen in the body increases, flushing out carbon monoxide and other waste gases from the body. This flush- the capacity of the lung, enhancing its function and efficiency. Good Sleep: Experts across the globe suggest that physical activity such as sports and exercise releases in the brain that makes a person more relaxed and happier. Not only is playing a sport, a great opportunity to unwind and improve fitness, but it also promotes a good night’s sleep.Better confidence: Frequent training and working towards some set goals goes a long way in improving one’s confidence and abilities. This increased confidence comes to the fore, especially when players, as a team put their skills to Even the smallest of achievement their confidence manifold.Improved stress management: When it’s time for the mind to unplug, physical activity really takes your mind off the daily strains and stresses of life. Playing sports or any form of physical exercise stimulates release of endorphins and reduces stress hormones in the body that relieves pent-up tension. Positive impact on mental health: Many health reports claim the positive impact of sports and exercise on mental health. It improves our periodic mood swings (if experienced), lessens anxiety, and helps combat negative emotions and depression.Well, if one considers joining any kind of sports, it is important to remain well-hydrated to avoid dehydration, which can affect our health and the quality of performance.What I swear by is – Hydrate. Play. Hydrate.
Year 2020: As we barrel into the much awaited 20s epoch, it’s fascinating to see the top trends that will rule the year, and a pool of predictions by industry veterans, and F&B media on food and drinks likely to be in your shopping cart.Conscious consumerism will be at the heart of the trends with new ingredients and recipes reshaping the way consumers interact with restaurants, chefs, food tech firms, and beverage companies.Food enthusiasts continue to be more informed, mindful and connected to the world than ever before. Their dining habits and dietary preferences is more inclined towards healthier food, plant based and clean label products, and functional beverages, along with the need to identify the ingredients and the source that helps them meet their dietary needs.Here’s a look at the top food and beverage trends for the new year – 2020Fresh & puffed snacksNew snacking patterns with meat, cheese and crackers are showing up along with puffed snacks that provide the crunch consumers long for, satisfying their cravings. Beet, kale, whey protein and quinoa snacks to become favourites - some “indulgent snacking” while cutting down calories. Zero-Proof DrinksIn the modern and anxious age of shoppers, the so called sober movement has led to the popularity for zero-proof drinks. Caffeinated and non-caffeinated drinks, and sparkling water with exotic flavours like bergamot orange, yuzu, and makrut lime, will be preferred.Fad diets: DASH, Whole30, Mediterranean, MIND and Paleo diets promise healthfulness coupled with balance and palatability. Some emphasise on plant based cooking, the others on eliminating gluten, cutting down food high on saturated fat, and some including just veggies, fruits and nuts.Kombucha: Kombucha is a versatile and healthy beverage that will do rounds in parties this year. Used as a base for mocktails as well as cocktails it could be quite refreshing in the hot summer months. It’s a solid choice to mainstream fusions.Functional Beverages: Consumers are requesting for healthier options to been seen at the cold drinks section of any hypermarket. Zero carb, zero caffeine and zero sugar drinks are not so distant, as they expect way more than just taste. Ingredients commonly consumed in supplement form can be replaced by functional drinks like black alkaline water that keeps you super hydrated, boosts metabolism, and detoxifies your body. Water that benefits your digestion has ripple effects on you, thus adding to your overall health and wellness program.Plant based food and less meat: Watch that plate this year, as vegetarian and vegan menu items will replace more of meat. We will see more plant-base takes with the growing need and acceptance of plant-based protein. Chefs to incorporate more vegetables, culinary experts and food companies to create some innovative and delectable dishes to savour!Small portions & tiny tastes: High quality products that are locally sourced, home grown but in mini/ small portions will interest consumers. Healthier food items will be more appealing and mini-signature hand-crafted drinks will offer a unique experience; an occasion for interaction, taste and dining with friends and family.Tracing ingredients, sustainability standards: Consumers are more cognizant and considerate of their choices. They have become more responsible towards the environment and are curious to know the source of ingredients – “labels to be scrutinised” even more. There are increasingly opting for upcycled ingredients, and improved, environment-friendly packaging.Many of these trends focus on health and well-being, but no matter the trend, a consistent subject and theme is enhanced nutrition. How food can add nutritional benefits and help live a healthier and longer life is what matters!
“Winters and Dehydration”- not many of us pay much needed heed to the necessity of staying hydrated in a season. Have we ever noticed the beverages or fluid we crave for change with the changing season? In the blistering heat of summer, an ice-cold glass of water satisfyingly quenches one’s thirst but, not during the freezing months as “ice-cold” is never enticing when we dread the 'chill'. The only drinks we are sipping on during this time of the year are tea, coffee, or may be a cup of hot cocoa. Well, if we’re only craving for warm beverages, no wonder why we are dehydrated. Noticeably, we aren’t meeting the daily water requirement of our body. With the temperatures dipping, the air becomes drier, staying “well hydrated” is crucial to our health.Winters are generally dry months with the weather and the climate not being conducive to us consuming the 8-10 glasses of water that is usually recommended for a healthy well-being. With the climate turning cold and dry, we tend to lose a lot of moisture via our bodies in the form of exhaled moisture due to breathing also known as respiratory fluid loss. This happens over a greater time period as we are not sweating or losing our moisture rapidly, so our bodies do not crave water like it does in summer months.The dry climate tends to suck up a lot of moisture from us in turn making us dehydrated. Now do we take it as a sign of us not needing hydration as we are not aware about it? No, we should be even more careful as the longer stretches of time between our water breaks tends to leave us dehydrated without us being aware of it.Failing to stay hydrated can be detrimental to one’s health, possibly leading to some serious consequences. Irrespective of the season, there are plenty of reasons to increase our daily water intake. Hydration keeps our cells alert, our synapses popping and boosts our immune system, thus preventing us from falling sick during cold months by helping regulate body temperature.So how do people keep a tab on how much water to be consumed, especially during this period of the year? Many recommend that instead of taking large forceful gulps, we take small sips every few minutes, keep some warm honey and lemon (handy) to mix with the water to sip with it, opt for some green/black tea or have some soup, and include water based fruits and foods in our diet. But, what if we have another option like multifunctional nutrient water which provides superior hydration, better detoxification, improved metabolism and heightened alertness?Well, today, we have a healthier alternative to regular bottled water - a new-age 100% natural black alkaline water that is infused with 70+ minerals with high pH level that not only provides superior and more sustained hydration, but enhanced and improved metabolism, a higher and more sustained level of alertness along with sustained benefits of detoxification.So, let’s deal with the chill with a few glasses of alkaline mineral water and stay super hydrated!“Winters and Dehydration”- not many of us pay much needed heed to the necessity of staying hydrated in a season. Have we ever noticed the beverages or fluid we crave for change with the changing season? In the blistering heat of summer, an ice-cold glass of water satisfyingly quenches one’s thirst but, not during the freezing months as “ice-cold” is never enticing when we dread the 'chill'. The only drinks we are sipping on during this time of the year are tea, coffee, or may be a cup of hot cocoa. Well, if we’re only craving for warm beverages, no wonder why we are dehydrated. Noticeably, we aren’t meeting the daily water requirement of our body. With the temperatures dipping, the air becomes drier, staying “well hydrated” is crucial to our health.Winters are generally dry months with the weather and the climate not being conducive to us consuming the 8-10 glasses of water that is usually recommended for a healthy well-being. With the climate turning cold and dry, we tend to lose a lot of moisture via our bodies in the form of exhaled moisture due to breathing also known as respiratory fluid loss. This happens over a greater time period as we are not sweating or losing our moisture rapidly, so our bodies do not crave water like it does in summer months.The dry climate tends to suck up a lot of moisture from us in turn making us dehydrated. Now do we take it as a sign of us not needing hydration as we are not aware about it? No, we should be even more careful as the longer stretches of time between our water breaks tends to leave us dehydrated without us being aware of it.Failing to stay hydrated can be detrimental to one’s health, possibly leading to some serious consequences. Irrespective of the season, there are plenty of reasons to increase our daily water intake. Hydration keeps our cells alert, our synapses popping and boosts our immune system, thus preventing us from falling sick during cold months by helping regulate body temperature.So how do people keep a tab on how much water to be consumed, especially during this period of the year? Many recommend that instead of taking large forceful gulps, we take small sips every few minutes, keep some warm honey and lemon (handy) to mix with the water to sip with it, opt for some green/black tea or have some soup, and include water based fruits and foods in our diet. But, what if we have another option like multifunctional nutrient water which provides superior hydration, better detoxification, improved metabolism and heightened alertness?Well, today, we have a healthier alternative to regular bottled water - a new-age 100% natural black alkaline water that is infused with 70+ minerals with high pH level that not only provides superior and more sustained hydration, but enhanced and improved metabolism, a higher and more sustained level of alertness along with sustained benefits of detoxification.So, let’s deal with the chill with a few glasses of alkaline mineral water and stay super hydrated!
Passion. Making the entrepreneurial leap to run a business of your own is never easy. You cannot just ride on talent or brilliance, but determination to achieve your well-defined goal, constantly fuel the passion, and not let enthusiasm blind you.The aptitude to overcome the culture shock of being uprooted from the set corporate structure, and planted into a different environment – which we call the “start-up mentality”, shows the resilience to change, and the readiness to enter the “start-up community”.Commitment.In this age of cut-throat competition, you live on the edge. So, be audacious enough to risk your time, money and effort. This is where you need to ensure that you are ready to take it on. Don’t shy away from taking chances. Being a founder, you should adapt to the atmosphere and start building the blocks on your own. Before commanding the cavalry, you need to get across the trenches. Face the challenges; know the snags and how to fix them, to reach where you are headed.Business sense.In spite of having an inimitable business model, many businesses collapse as the entrepreneur enters an uncharted territory without having a long-term strategy in place. Ideas are fleeting, and you cannot lock it from criticism and collaboration. Expose, discuss and analyse them to be able to execute/ incubate to something concrete. Knowing ‘what’, ‘why’ and ‘how’ of the business, guides and allows you to sketch a plan much ahead for contingencies. What differentiates your product or solution in the market is innovation driven by demand, preference, and ambition. Choosing the right technology for designing the product/ solution will affect the production cadence.Network.Start-up gurus swear by networking. A crucial aspect when venturing into entrepreneurship, networking gives you an access to ideas, practices, insights, funding, client leads, resources, and potential alliances.People matter.Your customers and employees are your priorities. Having a clear and intimate understanding of the needs of your customers, accepting their feedback and viewpoint will win trust and brand value. Remember to honour your employees. In the end, they will propel you to the top and expand the business at a faster pace.Vision. Teamwork. Success.A clear vision built on a solid foundation, and a tough commitment keeps you motivated and helps sustain the momentum of your venture; and for the vision to permeate all through the enterprise there should be solidarity among the employees regardless of pedigree, experience, or designation. You work as a team to transform the vision into a flourishing business, where everyone should pitch in to meet the mark and get the job done.
“I need to eat right”! That’s not just me but every health conscious consumer of today. The strong focus on health and wellness is more than ever before, and is the reason behind the growing recognition of the need to eat right – for the body and mind.Leading, and innovative marketers, and the smart, intelligent and well informed consumer are turning to health and wellness products, a category which is expected to experience robust growth across the globe in the coming years. Increasingly, shoppers are concerned and want to ensure that they are adding the safest and healthiest options to their cart, without sacrificing the taste – food that pleases the palate and has nutritional value, mineral benefits etc.A recent FICCI-PWC report states, 'The changing landscape of the retail food service industry' identifies 'health and wellness' category as one of the key factors which are driving food services industry in India. In 2017, the industry was pegged at Rs 3,37,500 crore, and this number is expected to shoot up to Rs 5,52,000 crore by 2022.Sedentary diseases like respiratory disorders, skin diseases, food, and water-borne diseases spread while bathing, washing, drinking water, or by eating food exposed to contaminated water are on the rise. The World Health Organization states that waterborne diseases account for a 3.6% (approx.) of the total DALY (disability- adjusted life year) global burden of disease, and cause about 1.5 million deaths every year. All thanks to the alarming air, ground and water pollution levels, and the quality of food and water we consume.Poor lifestyle choices and inadequate access to proper nutrition are leading to lifestyle diseases like diabetes, cardiovascular diseases, cancer and depression. This is driving the present day consumer to become more aware, smart, and conscious of what kind of food (and how much quantity) they have on their plate. The self-aware consumer or the smart, health benefit shopper doesn’t incorporate the products into their diet without checking the quality and source of ingredients, the nutritional value along with the manufacturing date printed on the package. But, not many retailers in the market see the benefits of offering such products, which is a downside to this industry.The new trend called – ‘Neuro-nutrition’ or ‘brain food’ is gaining immense popularity; the kind of food that could help the brain remain healthy and reduce the rate of degeneration. The smart shopper now picks up products which are basic and essential to health rather than the fancy stuff with zero nutritional and health benefits.Today, India’s health food industry has three primary segments – classified into the organic players, the packaged food industry, and the app-based food ordering companies.In the past five years we have seen these companies evolve, innovate to cater to the health food needs of the conscious consumer. Whether it is low-carb flours, black alkaline mineral water, high-protein snack bars, and organic cold-pressed juices, FMCG startups and new age companies have gone the extra mile to offer new age / innovative products that keep you hale and hearty.With the profusion of start-ups offering a cornucopia of healthy food products, established retailers are also catching up to cash in on this new health and fitness trend. Largely an urban phenomenon, health and wellness food industry is soon to penetrate the smaller cities and towns of India with growing consumer awareness and preference – Yes, the need to eat right!
Can one list out foods that bolster the immune system? Can one calculate the nutrient and mineral content in one’s diet? Can piling up leafy greens and fresh fruits be the only solution? Not really! Today, it is no longer possible to have a well-balanced diet simply by eating all the fresh foods, fruits and meats while cutting back on sugar and unhealthy fat. Thanks to the rampant use of fertilisers and pesticides, our foodgrains no longer retain their natural goodness that was once an intrinsic feature.As people are realising the value of good health and looking for elixirs to stay healthy throughout their life, sales of minerals, vitamins, and nutritional and herbal supplements have surged. It feels like our routine diets are overloaded more with pills and potions than just natural foods and beverages. With most shoppers buying products that are good for both the waistline and the wallet, they wouldn’t mind paying extra for the option that seems “healthier” – as if they are getting nutritional benefits from those.People are more interested in their healthSpurred by a heightened interest and an insatiable appetite for material/ information relating to preventative healthcare, consumers have started relying on alternative channels other than doctors or dietitians, to identify their health needs. As they have grown increasingly conscious about what they consume, and rise in medical expenses become more conspicuous, functional foods have taken over and play a prominent role in the diet.No longer a niche segment, the global functional foods and beverage market, is witnessing paradigm-shifting innovations and trendy products ruling the space, every year. To meet consumers’ health and wellness requirements, newer products will continue to roll out.According to a report by Nielsen, “Indian consumers consider fortified foods with incremental nutrients like protein, fibre, vitamins, calcium and minerals, an important consideration while making a purchase.” The survey underlined the message that brands should call out auxiliary health benefits rather than merely labeling products as ‘healthy’.While mineral supplements are generally procured from capsules and tablets, there is a swifter, safer alternative to good health: a 100% natural-black alkaline water. This is a unique formulation with more than 70 natural minerals infused in pure water, greatly enriching it – it is the added natural minerals that give it the unique black colour. Besides quick and sustained hydration, the alkaline water controls acidity, detoxifies, improves one’s metabolism, promotes better nutrient absorption and enables sustained alertness. In essence, the product provides short- and long-term health benefits. To top it all, it tastes and smells just like normal water!Since the naturally alkaline water has a high pH value, this helps in minimising the need for pharmaceutical cures in cases of acidity and allied problems due to rich foods, imbalanced diets, inadequate or inappropriate food and liquid intake, etc.What better way of supplementing one’s daily intake of essential minerals by simply drinking a few glasses of alkaline mineral water!
I can’t imagine how our lives have become so hectic that drinking enough water daily is now part of our to-do list! People who struggle with maintaining their daily water intake know how ticking this task off the list is easier said than done.Of course, we fill our bottles and go to work every day with the full resolve of finishing it by lunchtime. Thanks to the Monday morning rush, client calls and weekly reports, however, after a few hours we realise the bottle and our resolve have been left untouched!It doesn’t really have to be that way, though. Perhaps if we made our water a little less boring, we wouldn’t forget it so often. For example, have you ever forgotten to finish your lemonade? Applying the same logic, you can also change flavours by infusing your water with a variety of fruits, veggies or even herbs such as rosemary and mint. Doing this will not only give you a beverage that pleases your palate but actually makes you keep sipping the flavoured water throughout the day. While infusing new flavours could be your first plan of action, you could also try setting water triggers to remind you about drinking water.For good measure, set a rule that every time your phone rings you will take three sips of water. Or drink a glass of water before you step out for your workout or have a few sips each time there is an ad playing while you are watching a favourite TV show.These quick and quirky tips should definitely come handy in your efforts to stay hydrated. Yet, the big question remains: how much water should you drink? The query sounds simple but the answer isn’t! The amount of water intake totally depends on various environmental and physical factors such as your gender, size and weight, the weather and your level of physical activity. Moreover, hydration is not simply about how much water you drink – it’s about what food you eat as well because food comprises about 20% of your water intake.Based on the above factors, once you’ve decided how much water to drink, an easy way to monitor intake is to use rubber bands. For instance, if your goal is to drink 2 liters of water per day and the bottle holds only one liter, wrap two rubber bands around the bottle. Remove a band and refill the bottle once the first liter is finished. Your target should be to remove both bands by day-end.Likewise, gamification of water intake is another way of tracking how much water you drink. Create some scorecards and give yourself points every time you drink a glass of water. If you have managed to fulfill your daily water score, reward yourself on the weekend for meeting your weekly water goals. In case these tips fall short, switch to technology and download free mobile apps that can remind you to drink water and track your water intake too.
With terms such as innovation and disruption becoming catchwords for growth and development in the start-up ecosystem, they mostly refer to advancements in tech, digital tools and platforms, etc. But that may not be the case when it comes to the mammoth Food & Beverage sector, which is poised for the next level of disruption. Driven by the increasing awareness towards health and fitness as well as changing taste preferences, there is a revolution in the way food is farmed, distributed and consumed. Putting things into perspective, much like everything else, consumers today are drifting away from “traditional” foods and beverages and are always seeking something new and healthy.By “traditional F&B”, we mean products that have existed in the market for a few decades. Most food products produced in the past did not take into account their health benefits or impact on health. They were simply concocted to indulge the taste buds and, in most cases, minus the nutritional values, and with added artificial flavours, colourings etc., such as with soft drinks and junk foods.Identifying the gaps, start-ups in the F&B sector began catering to the specific emerging needs of consumers, creating a niche market for themselves. Riding on this trend, F&B start-ups are uniquely primed for disruption by capitalising on this growing niche trillion-dollar market. What’s more, this trend drove the misperception that products produced for the masses are likely either to taste bad or would lack in quality, which is not true. Against this backdrop, one needs to know that consumer preferences are undergoing a paradigm shift too. Consumers expect newer types of foods and drinks that not only taste better but also have associated health benefits. If the above boxes are ticked, they are willing to pay a premium for such products. Clearly, these are a group of motivated consumers, convinced they deserve better – and this is laying the groundwork for disruption in the F&B segment.Additionally, riding on waves of data and information, more people want to know their food better. Consumers now want details on how and where their food is grown, how it is processed and packaged, its impact on the environment, community food habits and various other important aspects, such as sustainability of food practices. As diverse trends are playing out in the food segment, it is a good time for food enthusiasts as well as F&B players to capitalise on the emerging opportunities.The evolving food dynamics are paving the way for F&B disruptions like never before. Taking advantage of the possibilities, a rising number of F&B players are joining the start-up bandwagon, with research-based food products high in nutritional values while catering to one or more health requirements. Undoubtedly, for foodies as well as F&B entities, the best is yet to come!